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So here we are-making big news in the rodeo industry with an all new
and very exciting approach to rodeo marketing and promotion-not to
mention our Rational Dream Team featuring many of rodeo's brightest
stars.
But who are we? Well, first of all, we're a bunch of people with a dream-maybe you could call it a "rational" dream. A dream about how rodeo can take its rightful place among North America's professional sports. But we want to do more than just dream. We want to make a difference. And we are. With a number of rodeo associations and several of the biggest rodeos in Canada and the United States already on board, the Rational message is reaching more and more people every day. And that message is simple. We can attract major sponsors. We can increase media coverage of our sport. We can bring rodeo to millions of television viewers. And we can fill our grandstands and arenas with fans-young and old, male and female, city folks and country folks.
So that's what we're about. As to who we are, we invite you to read on...
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